Ever since I shared my experiences from a corporate training I held on personal branding, I have been getting a flood of questions in my DMs: “Should I care about my brand?”
It’s a fair question—one I have heard from both senior leaders and up-and-coming professionals. That’s exactly why I’m dedicating this edition of The Change Republic newsletter to the power and practicality of personal branding.
all, why should you care about your brand?
↳ Looking to build trust with your team?
↳ You want to open doors to exciting collaborations and opportunities?
↳ Or just simply want to inspire people across your company?
If the answer is “absolutely,” then personal branding is something you can not ignore—even if your company’s brand is already recognized worldwide.
A strong corporate logo may impress, but it can not represent your voice, your passion, or your individual expertise.
People trust people, not just logos. When you share personal insights—like a key lesson from a project or a thoughtful reflection—you connect on a deeper level with colleagues, clients, and potential partners.
Therefore, three reasons to invest in your personal brand:
1. Trust: Your personal stories make you authentic. So others feel closer to you and more confident in your leadership.
2. Opportunities: When you are clear about who you are and what you stand for, everything gravitates to you. People, opportunities, the whole lot.
3. Inspiration: Your journey, including the highs and lows, motivates others, they see what’s possible for themselves.
How you can start building it simply, today
So, how do you actually craft a personal brand that resonates?
Let me share a quick example: I was recently discussing this with one of my clients, who felt unsure when introducing himself at high-profile events or online.
We walked through my BRANDframework™, which helped him find his personal stories highlighting his core values, achievements, and unique perspective. Within minutes, he was writing down conversation-worthy anecdotes that he could use for upcoming interviews and LinkedIn posts.
That's how simple it is, and I am sharing it with you, no strings attached
Why this works: people remember stories more easily than bullet points or job titles.
With your passions and experiences in a good story, you will be the person people recognize and want to engage with—both in real-world meetings and online.
This makes you stand out. Every. Single. Time.
Why it matters in the age of AI
Last weeks were full of news AI rapidly automating tasks. Headache yet?
Sam Altman, OpenAI’s CEO, suggested that AI might soon handle up to 10% of all paid jobs worldwide—a staggering figure that’s both exciting and concerning.
And the President of France, Emmanuel Macron just announced a stunning €109bn investment in AI, matching the Stargate programme in the US.
If you have ever wondered where that leaves us as leaders, here are my 2 cents:
1. AI generates possibilities; you create relationships.
As AI drives the cost of knowledge toward zero—making data and facts widely accessible—it can’t replace the human warmth and trust.
And yes, you build that by sharing your lived experiences and authentic self. It’s your personal brand that turns a mere connection into a partnership.
2. Human connections cut through the noise. With automated content and chatbots everywhere, it’s easy to feel lost in the crowd. Yet, real stories—filled with personal insights and honest reflections—always command attention.
You will always outperform any AI-generated script.
My (early) IWD gift to you, all
Now, this may come as a delightful surprise, but International Women’s Day is just around the corner—less than three weeks away, in fact!
Typically, I see a surge of posts and events only on IWD itself (and a few days before or after). This year, I would like to do something different and celebrate a bit earlier.
Not with flowers. I am offering to 3 people:
⭐ a complimentary 60-min executive coaching session ⭐
No matter which gender you are, if you have a leadership challenge, this is for you. Maybe you’re facing a critical team dynamic issue, or you are on the edge of a career move and need clarity.
No, you don’t need to be a woman to participate. Anyone committed to growing their leadership skills is welcome.
Click on the button or simply reply to this email, and I’ll be in touch to schedule.
Thanks for reading. Just drop a quick reply if you have any questions.
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